Acclaimed commercial director Doug Nichol adapts the philosophy to documentary filmmaking in Sunshine. While in Shanghai to film a commercial, Nichol turns his handy 5DMarkII upon his friend and longtime producer John Benet, and what results is a remarkable work, one that tells two stories with equal aplomb—an ethnographic snapshot of the young, developing Chinese ad industry, but also the confessions of a jaded, cynical American ad man.

Official Selection:

True/False Film Festival, DOCNYC, Mill Valley Film Festival, Palm Springs, LA Shorts Fest, SF DocFest, Hot Springs Documentary Festival, Big Apple Film Festival, Woods Hole Film Festival, SF Shorts